Description

Marriott International: The Bonvoy Loyalty Engine Is Evolving—And Investors Should Pay Attention!

Marriott International, a leader in the hospitality industry, reported mixed results for its fourth quarter and full-year 2025 financial performance. The company experienced robust business momentum and strategic growth in its global portfolio, closing the year with nearly 1.78 million rooms across over 9,800 properties in 145 countries. A significant positive for the year was Marriott’s robust room growth strategy. Conversions played a crucial role in this growth, contributing about one-third of both signings and openings. The company’s pipeline reached a record of 610,000 rooms by year-end, up 6% year-over-year, with nearly 265,000 of these under construction. Marriott expects net rooms growth to accelerate to 4.5% to 5% in 2026. In terms of financial performance, Marriott’s total gross fee revenues for the fourth quarter grew by 7%, reaching $1.4 billion, fueled by higher RevPAR and room additions. Gross fee revenues for the full year rose 5% to $5.4 billion.