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Marriott International’s Luxury Wellness Push: Can Lefay Unlock A New Growth Lane?

Marriott International reported solid first quarter 2026 results with global revenue per available room (RevPAR) rising 4.2%, exceeding the high end of guidance. The U.S. and Canada region saw a 4% RevPAR increase, led by luxury and resort hotels, while select service segments showed a notable recovery, rising 3.5% after a decline in the prior quarter. Internationally, RevPAR grew 4.6%, driven by strong performance in Asia Pacific, especially Greater China with nearly 6% growth and significant contributions from Hong Kong and Hainan Island. The Middle East conflict adversely affected March performance, particularly in that region where RevPAR declined over 30%, and continues to weigh on outlooks for EMEA and parts of APAC. Caribbean leisure results were robust, though Mexican luxury resorts experienced declines. Marriott’s development pipeline remains robust, with global signings up 9% year-over-year in the first quarter and net rooms growth of 4.5% over the last 12 months.