McDonald’s Corporation: Can They Create New Beverage Growth Opportunities While Expanding Franchisees?

In the second quarter of 2025, McDonald’s Corporation demonstrated a strategic approach to navigating a challenging economic landscape, showing both strengths and areas for potential improvement. The company’s global system-wide sales rose over 6% in constant currency, and global comparable sales increased nearly 4%. This performance was supported by menu innovations, effective marketing, and robust value offerings, which together fostered positive guest counts in a tough market environment. Despite high inflation across many regions, McDonald’s strategic emphasis on value and affordability platforms proved advantageous.