Ollie’s Bargain Outlet Holdings Inc.: What’s Driving the Surge in Younger Customer Adoption?

Ollie’s Bargain Outlet, a retail chain known for its discount merchandise and closeout deals, recently announced its financial results for the third quarter of fiscal 2025. The company reported strong performance with significant growth in sales and store openings, while also navigating a challenging retail environment that has pressured many traditional retailers. One of the highlights for the company was its aggressive store expansion strategy. Ollie’s Bargain Outlet opened a record number of 32 new stores in the third quarter alone, contributing to an 18% overall increase in store count year-over-year. This expansion is part of the company’s long-term goal to reach 1,300 stores, aiming for a minimum annual unit growth of 10%. The executives attributed their success in opening new locations to the availability of attractive real estate options due to consolidation in the retail space.