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Paramount Wants Its Own Disney-Style Gaming Empire — Can It Pull It Off?

Paramount Skydance Corporation is no longer treating videogames as a side experiment. The company is launching Paramount Games Studio, combining Skydance Interactive and Skydance New Media under one roof, with Tony Driscoll appointed president while he continues to help oversee the Warner Bros. Discovery integration planning. That creates a striking setup: Paramount is trying to build a bigger franchise machine at the same time it is rebuilding streaming, expanding its film slate, modernizing ad tech, and preparing for one of the most complex media integrations in recent years. The opportunity is easy to understand. Movies and shows create characters, worlds, and fan bases; games can keep those worlds alive for years. But the risk is equally clear. Gaming is expensive, hit-driven, and unforgiving when Hollywood treats it as simple brand extension rather than a serious creative business.