Rentokil Initial: Initiation of Coverage- Can Its Game-Changing Digital Strategy Help Supercharge Customer Growth? 

Rentokil Initial reported an increase in revenue for 2024, reaching GBP 5.6 billion, marking a 3.9% rise, with organic growth contributing 2.8%. Despite this revenue growth, the company experienced lower profits and compressed margins in the face of integration challenges, notably in North America. The International segment showed a robust performance, driven by an 8.2% revenue increase, spearheaded by a strong showing in Pest Control with a 5.3% organic growth rate. The segment marked a significant portion of the company’s performance outside North America, achieving solid customer retention rates.