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Rogers Communications: From Texting to Streaming—Satellite Is Scaling Faster Than Expected!

Rogers Communications, Inc. concluded 2025 on a high note, achieving strong financial and operational outcomes in the face of intense competition and a low-growth environment. The company met or exceeded all its projected growth, profitability, and capital efficiency targets, underpinned by successful execution of its strategic goals across its wireless, cable, and sports and media units. Rogers reported industry-leading margins in its wireless and cable businesses, alongside a notable increase in new mobile phone and internet subscribers. However, it faced a slowdown in market growth, reflected in a significant drop in postpaid subscriber net additions, which was down approximately 50% year-over-year in the fourth quarter. Despite promotional pressures from competitors, Rogers maintained a disciplined approach by not engaging in uneconomic pricing practices, focusing instead on long-term value through innovative offerings like Rogers Satellite, which has enhanced connectivity in underserved areas.