Pinterest, Inc.

Pinterest’s performance as a stock has been fairly decent in what can be termed as a tumultuous environment for the technology industry. The company’s financial results for the third quarter showed the value of its full-funnel advertising platform, which matches the user journey from inspiration to action and produces impressive results for advertisers regarding awareness, consideration, and conversions. The company’s global MAUs of 445 million were higher than in Q3 2021 because it largely overcame the pandemic’s difficulties and increased user engagement. It managed to surpass Wall Street expectations in terms of revenues as well as earnings. Moreover, the management is enhancing their entire content ecosystem and utilizing their distinctive human-curated material to make Pinterest more relevant to visitors. They are also getting rich media material from a wider range of sources, such as publishers, creators, marketers, and consumers, and uploading it to their platform. Nearly half of their downloads in Q3 came from content posted to Pinterest, showing that users find this kind of information very relevant and interesting. During the quarter, they collaborated with Merlin, BMG, Warner Music Group, and Warner Chappell Music to enhance the music experience on Pinterest. In addition, they are launching a new promotional campaign to further remove itself from its social network roots. We maintain our ‘Hold’ rating on Pinterest with a revised target price.