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Pinterest + tvScientific = Ad Game Changer? The Synergies You Need to Know!

Pinterest is doubling down on performance advertising with a strategic move that could reshape its ad tech stack. On December 11, 2025, the visual discovery platform announced its intent to acquire tvScientific, a connected TV (CTV) performance advertising platform, with the deal expected to close in the first half of 2026. While financial terms were undisclosed, the strategic implications are significant. The move comes on the heels of a Q3 2025 earnings report that showed accelerating momentum in Pinterest’s ad revenues, with 12% year-over-year revenue growth, ongoing international expansion, and consistent user base gains. Management has emphasized expanding into high-intent shopping experiences and building robust measurement tools, especially in underpenetrated verticals. By combining Pinterest’s proprietary audience signals with tvScientific’s performance-driven CTV engine, the company aims to unlock cross-screen attribution and close the loop between CTV views and conversion outcomes.