Roku Inc.: Can The Growth of The Roku Channel Bolster Long-Term Platform Monetization!

Roku Inc.’s recent earnings for the first quarter of 2025 presented a mixed bag of results, reflecting both positive strategic positioning and ongoing challenges in the current macroeconomic environment. On the positive side, Roku’s management reiterated confidence in their full-year platform revenue and adjusted EBITDA guidance for 2025. This confidence is bolstered by the continued shift from linear to streaming television, a macro trend that has been a significant tailwind for Roku. The company has positioned itself well within this trend by offering advertisers performance-oriented, programmatic solutions, and by leveraging its substantial supply of advertisement inventory, particularly with the Roku Channel, now the second most engaged app on the platform, reporting an 84% year-over-year engagement growth globally.