Description

Rollins’ Unseen Advantage: HomeTeam And Fox Keep Outgrowing Orkin!

Rollins, Inc. reported second-quarter 2026 results that missed internal expectations primarily due to slower growth in certain segments of its residential pest control business, particularly those dependent on consumer-initiated demand through digital channels such as search, inbound calls, and digital media. The Orkin brand, which has a sizable residential customer base and relies heavily on these channels, faced notable headwinds, contributing to a slowdown in organic growth within residential services to 3.6%. This contrasted with stronger performances in other segments and brands: residential services driven through relationship-based channels, such as HomeTeam and Fox, achieved double-digit and high-teen organic growth, respectively. In addition, the termite and ancillary business reported solid double-digit growth, and commercial services grew at a high single-digit rate, showing continued benefits from prior strategic investments.