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Sirius XM: A Closer Look at the 360L Rollout: How In-Car Innovation Is Boosting Conversions!

SiriusXM concluded a strong fiscal year 2025, delivering revenue of $8.56 billion, exceeding prior guidance and resulting in adjusted EBITDA of $2.67 billion. Free cash flow was a standout, growing to $1.26 billion, with a target to reach $1.5 billion by 2027. The company emphasized its resilient core subscriber base and strategic growth in various segments, contributing to its positive financial performance. On the subscription front, SiriusXM achieved solid results by enhancing its programming and expanding its influential content lineup. A notable highlight was the renewal of a three-year agreement with Howard Stern. The company also observed positive engagement with content like its Metallica channel and the Unwell Music channel, indicating successful diversification in programming. In sports, SiriusXM remained differentiated with extensive coverage agreements, bolstering its standing with avid sports listeners. New agreements with major sports leagues and exclusive content further strengthened its offering.