WD-40 Company: How Is The Premiumization Of Product Offerings Working Out For Them? 

WD-40 Company’s second quarter fiscal year 2024 results reflect a continued focus on strategic growth through the 4×4 strategic framework and several key initiatives that aim to expand and enhance the company’s market presence. One notable strategic maneuver is the acquisition of Theron Marketing in Brazil, which aligns with the company’s objective to drive geographic expansion of the WD-40 multi-use product. This strategic acquisition underscores a transition from a royalty-based revenue model to a direct market model in Brazil, anticipated to substantially increase revenues in the region.