Description
Wix: Cohort Retention, Subscription Mix & AI Tools—Is The Platform Strengthening Its Competitive Position?
The third quarter of 2025 results for Wix.com, Ltd. reflect a period of substantial growth and promising advancements, albeit with some associated challenges. The company has successfully capitalized on the AI technology wave, particularly through its new initiative, BASE44, an AI-driven platform for app creation. This has allowed non-technical users to create applications using natural language, effectively democratizing access to software development. This advancement echoes Wix’s initial mission of enabling everyone to build websites regardless of technical expertise. Positive highlights from the results include a growth in total bookings and revenue, each increasing by 14% year-over-year, outperforming previous guidance. Particularly notable is the robust performance of BASE44 since its acquisition in June 2025. BASE44 has experienced rapid user growth, increasing its share of the audience traffic for AI-powered application builders to over 10% by October.
