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iQIYI Turns Chinese Dramas Into a Global Export Powerhouse—Is This Its Breakout Advantage?

iQIYI’s third-quarter 2025 earnings call presented a snapshot of the company’s performance and strategic direction, marked by a balanced view of advancements and challenges. As a leading player in China’s online video space, iQIYI’s ability to produce widely appreciated content—such as the highly successful drama “The Thriving Land”—remains a significant asset. This drama, with its universal appeal, underscores the company’s strength in long-form content that transcends cultural and temporal boundaries. One positive highlight is iQIYI’s expanding footprint both domestically and internationally. In China, the company retains its top-rank in total viewership market share and continues to innovate with a variety of content genres including successful dramas like “Coroner’s Diary” and science fiction series “Mobius.” Moreover, their ventures into original theatrical releases and microdramas have been met with success, demonstrating iQIYI’s versatility in content creation.