Description

Guess and rag & bone—Why This Acquisition Is Becoming a Core Growth Engine!

The recent financial performance of Guess? Inc. presents a varied picture of the company’s current standing and future strategies. The company reported a 9% increase in total revenues during the first quarter of fiscal year 2026, reaching $648 million. However, this growth is significantly driven by the integration of rag & bone, a brand recently acquired by Guess, which contributed 9 percentage points to the constant currency growth rate. Meanwhile, the core Guess business registered a more modest 3% growth in constant currency terms, primarily supported by strong performances in the wholesale segments in Europe and the Americas. On a regional basis, the European wholesale sector emerged as a key growth driver, achieving mid-teen growth rates. This performance was attributed to strategic early product deliveries to mitigate supply chain disruptions, a decision that enabled Guess to fulfill larger order volumes than anticipated.