Description

Nike’s $2.5 Billion Turnaround Plan — Can It Overcome a 26% China Sales Collapse?

Nike, Inc.’s first quarter fiscal 2027 results reflect a company in the midst of portfolio transition, showing a mixture of progress and ongoing challenges. Reported revenues were $11.2 billion, down 4% year-over-year on a reported basis and 5% currency-neutral, with geographic variances including a steep 26% decline in Greater China, a 5% drop in EMEA, flat performance in Asia Pacific and Latin America, and modest 2% growth in North America. The decline was largely driven by underperformance in Nike Sportswear, the Jordan Brand, and the Greater China market, which collectively represented a significant drag on consolidated results. The Nike Performance portfolio, however, demonstrated continued strength, growing by high single-digits globally.