Affirm Holdings Inc.: How Its Credit Innovation Is Unlocking Millions of New Gen Z Users!

Affirm Holdings reported a strong first quarter of fiscal 2026, reflecting broad-based momentum across its merchant network, consumer base, funding channels and product ecosystem. The company highlighted significant operational progress supported by sustained GMV growth, expanding adoption of its card product and increased usage across both direct merchant integrations and direct-to-consumer channels. A key development in the period was the five-year extension of its U.S. partnership with Amazon, which provides longer-term visibility into one of its most meaningful merchant relationships. The company’s performance in the capital markets remained solid, with a successful ABS issuance and deepening relationships with forward-flow partners. Management attributed this strength to asset performance, diversity of funding sources and the capabilities of its internal capital markets team.