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Affirm Holdings, Inc.: Evolving Beyond BNPL — The Strategic Bet on Broader Financial Utility!
Affirm Holdings’ recent earnings call revealed a balanced perspective on the company’s performance and future outlook. CEO Max Levchin and CFO Rob O’Hare addressed significant developments, reflecting both achievements and challenges faced by Affirm. Affirm observed robust growth, driven largely by increased customer engagement and merchant expansion, particularly noted with the Affirm Card, which saw GMV grow by almost 160% year-over-year. The card has gained traction, with its active user base increasing by 121%. Moreover, Affirm’s “other” GMV category, which includes a diverse range of smaller merchants, contributed significantly to growth, indicating diversification and lesser concentration in top merchants. The company’s GMV growth was positive, even as they faced the transition of a large merchant partner which affected metrics. Their focus on merchant and consumer diversification paid off as they made strides in international markets, particularly in the UK, alongside strategic partnerships like those with Shopify and Wayfair.



