Block Inc: Scaling Square Upmarket and Expanding Merchant Monetization Through Integrated Software!

In its third quarter of 2025 financial performance, Block, the company behind Cash App and Square, exhibited a strong trajectory driven by notable achievements in different segments. The company’s reported gross profit surged by 18% year-over-year to $2.66 billion, marking acceleration from the 14% growth recorded in the preceding quarter. This growth was spurred largely by the performance of Cash App, which saw a 24% year-over-year increase in its gross profit—an improvement from the 16% growth in the second quarter. The company’s strategic emphasis on expanding its Cash App user base and engagement bore fruit, with monthly active users hitting 58 million in September. This growth was maintained by enhancements in usability and user experience, which involved refining onboarding processes and leveraging go-to-market campaigns to increase brand awareness.