Harley-Davidson, Inc.:  Initiation of Coverage – An Analysis Of Its Competitive Advantage, Product Innovation, Pricing Strategy & More! 

This is our first report on motorcycle giant, Harley-Davidson. The company has demonstrated progress in key aspects of its strategic plan, the Hardwire strategy, despite challenges due to high-interest-rate environment and consumer confidence and affordability concerns impacting premium discretionary products. The company’s focus on its profitable categories, innovation, and enhancing the customer experience has enhanced its business and contributed to long-term value creation.