Description

TELUS Corporation Is Quietly Winning Millions of Customers—But Can Its Near-Zero Churn Sustain This Momentum?

TELUS Corporation delivered a quarter characterized by strong operational execution, continued customer growth, and improving financial discipline, although the broader environment remains competitive and pricing-sensitive. The company reported industry-leading customer additions across both wireless and wireline segments, marking another year of surpassing one million total net additions. This growth was supported by bundled offerings, network quality, and a continued focus on customer experience, as reflected in consistently low churn rates that remain below one percent for over a decade. From a financial perspective, TELUS Corporation demonstrated steady expansion, with adjusted EBITDA growth and record free cash flow generation for the full year. Free cash flow increased double digits, supported by disciplined capital allocation, lower device subsidies, and cost efficiency initiatives. Margin expansion was also evident, driven by ongoing efforts to optimize operating expenses and leverage digital capabilities, including artificial intelligence-driven efficiencies within its operations.