Wise Plc: Initiation of Coverage- Will Its Lower Pricing as a Customer Acquisition Strategy  Work Out For Longer Term Growth? 

Wise plc, a financial technology company focused on making cross-border money movements more efficient, presented its half-year results for the fiscal year 2025, reflecting both the strengths and challenges of its business model. Over the past four years since its listing, Wise has experienced remarkable growth, tripling its cross-border business and significantly expanding its customer base. The company has successfully decreased transaction fees while ensuring underlying income continues to rise, demonstrating its commitment to providing cost-effective solutions for its customers. This strategic pricing adjustment has maintained customer growth momentum, highlighting Wise’s competitive edge in the cross-border transfer market.