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Starbucks’ Digital Menu Revolution: How Smarter Dayparts Are Driving Relevance and Traffic!

The first quarter fiscal year 2026 results for Starbucks Corporation present a mixed outlook with both positive momentum and ongoing challenges as the company navigates its turnaround strategy. Starbucks delivered a 5% year-over-year increase in global revenue, reaching $9.9 billion, attributed to its “Back to Starbucks” plan, which focuses on reinvigorating sales and executing operations more efficiently. Global comparable store sales grew by 4%, buoyed by robust performances in both North America and international markets. In North America, revenue grew by 3% to $7.3 billion, with a 4% increase in comparable store sales. This growth was spurred by a revival in customer transactions, marking the first year-over-year growth in eight quarters in the U.S. market. A notable highlight was the uptick in Starbucks Rewards active members, reaching a record 35.5 million, signaling enhanced customer engagement.