Description

NetEase: Embedding AI Across Game Development to Redefine Engagement and Long-Term Innovation!

NetEase has demonstrated notable performance in its gaming business throughout 2025, backed by strategic AI integrations and global expansions. The company reported a total annual revenue of RMB 112.6 billion, marking a 7% increase year-over-year. Notably, revenues derived from games and related value-added services accounted for RMB 92.1 billion, up 10% from the previous year. A significant highlight includes NetEase’s continued leadership in game development through its proprietary technology and AI innovations. The company invested in its in-house proprietary game engine and developed a comprehensive AI-driven development environment that enhances efficiency and gameplay creativity. Noteworthy is the integration of AI across internal workflows, highlighting products like CodeMaker and DreamMaker, which have enhanced programming and animation tasks. NetEase emphasized the role of AI in expanding game content and engaging player experiences through AI-driven NPCs and game features.