Description

Newell Brands Has 20 Major 2026 Initiatives Lined Up—Is This the Innovation Comeback Investors Have Been Waiting For?

Newell Brands’ third-quarter performance of 2025 reflected a challenging macroeconomic environment that impacted both domestic and international operations. The company faced multiple headwinds, including newly introduced tariffs in both U.S. and international territories, which added an unexpected $180 million in incremental costs, higher than the previously estimated $155 million. This increase created significant trade disruptions, necessitating Newell’s multifaceted approach involving productivity enhancements, increased promotional activities, and strategic pricing to offset these tariffs. Despite these efforts, the external pressures weighed heavily on Newell’s financial outcomes. The company’s overall sales declined 7%, missing expectations, primarily driven by reduced retailer inventory levels, a slowdown in significant international markets such as Brazil and Argentina, and lower consumer demand. These factors collectively depressed sales by approximately 4 to 5 percentage points, overshadowing successes from tariff-advantaged business segments and robust innovation initiatives.