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Adobe’s New CEO Faces An AI Nightmare: Can He Stop ChatGPT From Changing Creativity Forever?

Adobe is entering one of the most consequential leadership transitions in its history just as artificial intelligence begins rewriting the rules of creativity. Anil Chakravarthy will become chief executive on December 1, succeeding Shantanu Narayen after nearly two decades at the helm, while Narayen moves into the executive chair role. Chakravarthy is not inheriting an ordinary software company transition. Generative AI tools and conversational assistants such as ChatGPT are making it possible for consumers to create images, edit content, generate marketing material and complete creative tasks without necessarily beginning inside Photoshop or another traditional Adobe application. Yet the same disruption is also opening a much larger market for Adobe. The company is attracting tens of millions of new freemium users, generating hundreds of millions of dollars from AI-related products and embedding its own creative capabilities inside rival AI platforms.