Description

Newell Brands Is Growing Again — But How Much Of The Recovery Is Really Sustainable?

Newell Brands reported a second quarter of 2026 that marked a significant milestone in its multi-year turnaround effort, demonstrating a return to year-over-year growth in both net sales and core sales for the first time in over four years. Net sales increased by 3%, and core sales rose 2.3%, both exceeding the high end of the company’s guidance and driven by broad-based improvement across five of its six business units. The U.S. market, the largest for Newell Brands, led this growth with approximately 5% net sales growth in the quarter, supported by mid-single-digit increases in distribution points. Consumer reception to innovation was favorable, with six of the top ten brands showing year-over-year point-of-sale growth and eight brands improving sequentially, helping the company gain U.S. market share in key categories such as baby products, writing instruments, and outdoor and recreation.