Description

Newell Brands’ 25-Product Push — Is The Turnaround Finally Showing Up?

Newell Brands reported a first quarter 2026 performance that generally surpassed internal expectations across key financial metrics but still reflected some ongoing challenges. Total net sales declined 1.1%, while core sales decreased 3.5%. However, this represented an improvement both sequentially and relative to the prior year, attributed primarily to stronger consumer demand driven by increased innovation and advertising efforts. Notably, all three segments showed core sales growth exceeding plan, with Learning & Development returning to positive core sales growth largely due to the Baby product line’s 4.9% increase. Six out of Newell Brands’ top ten brands gained market share in the U.S., and point-of-sale growth was observed in six of the top ten brands on a year-over-year basis. The company’s robust innovation pipeline and heightened advertising and promotion (A&P) investments—up about 30 basis points compared to the prior year—were central to these improvements.