The Trade Desk, Inc.

Trade Desk’s revenues have continued to grow over the past quarter and the company gained market share in spite of some macroeconomic uncertainty. While the company did surpass Wall Street expectations on the revenue front, it missed out on earnings. The most encouraging aspect for Trade Desk currently is the record rate at which it is signing expanded and new joint business plans. There were some new agreements with the largest technology companies and automakers, and also expanded deals with the big global CPGs. The worldwide pressure on Google appears to be creating a market opportunity for Trade Desk. Disney partnered with Trade Desk to ensure that the maximum of their advertisement impressions is automated, whereas AWS partnered to ensure that various brands using their market data services can transact on UID2. The company launched its first-party playbook teaching brands to have a self-assessment for companies and their first-party data for the companies to identify their potential steps in the journey of their first-party data. Within Solimar, the data marketplace of the Trade Desk continues to expand rapidly. Utilization growth has been viewed by both non-endemic as well as endemic advertisers. The company viewed success from the brands that are working with Walmart DSP. Overall, we provide the stock of the Trade desk with a ‘Hold’ rating and a revision in the target price.