Description

Columbia Sportswear: Growth Meets Cost Reality—New Products, Smarter Pricing, Stronger Marketing, & Leaner Operations!

Columbia Sportswear Company delivered a mixed financial performance in its latest quarter, reflecting both positive developments and challenges across its global operations. The company reported a modest 1% year-over-year increase in net sales to $943 million, surpassing expectations primarily due to accelerated shipments of fall wholesale orders. The wholesale segment grew by 5%, though this was partially offset by a 5% decline in direct-to-consumer (DTC) sales. Gross margins narrowed slightly due to increased tariff expenses and foreign exchange headwinds, somewhat offset by reduced promotional activity. The company also recorded $29 million in non-cash impairment charges related to its prAna and Mountain Hardwear brands, impacting earnings per share, which stood at $0.95 for the third quarter. In international markets, Columbia Sportswear experienced robust growth, particularly in its Europe direct business, which reported double-digit sales increases.