Description

Birkenstock’s Retail Breakthrough: 13 New Stores Fuel Global Expansion!

Birkenstock Holding plc reported third-quarter fiscal 2026 revenue growth of 15% in constant currency, reaching the high end of annual guidance. Growth was broad-based, with EMEA up 15% and APAC up 23%, excluding timing shifts related to the Australian distributor acquisition. Direct-to-consumer revenue increased 16%, outpacing B2B, supported by 50% growth in owned retail revenue and high single-digit same-store sales growth. Birkenstock opened 13 new stores globally, including additions in APAC and EMEA. Product innovation remained important, with double-digit growth across closed-toe shoes and sandals. The 1774 premium collection and collaborations broadened appeal, particularly among female consumers. Closed-toe products increased their share by 500 basis points but created modest margin pressure because of greater manufacturing complexity. The mix shift supported higher average selling prices and gross profit per unit while expanding product variety and usage occasions.