Deckers Outdoor’s $5.91 Billion Revenue Target Extends The HOKA & UGG Growth Runway!

Deckers Brands reported its first quarter of fiscal year 2027 with total company revenue surpassing $1 billion for the first time in its history, marking a 5.7% increase compared to the prior year. Diluted earnings per share (EPS) reached $0.94, slightly above expectations. The company’s performance was primarily driven by robust growth in its direct-to-consumer (DTC) channel, which rose 13%, supported by strong momentum in the HOKA and UGG brands. Specifically, HOKA saw global revenue increase 8% to $704 million, with DTC growth at 17%, reflecting broad-based demand across markets including Europe, China, Japan, and the U.S. The introduction of new products such as the Clifton PRO and Mach Pro emphasized Deckers Brands’ focus on innovation and product differentiation within its HOKA line. UGG’s global revenue grew 5% to $278 million, with growth balanced between DTC (6%) and wholesale (5%).