Deckers Outdoor: How HOKA, UGG, and DTC Are Reshaping the Company’s Growth Trajectory!

Deckers Brands reported a positive third quarter performance for fiscal year 2026, with a focus on strong growth across its key brands, HOKA and UGG. Overall revenue for the quarter was $1.96 billion, a 7% increase compared to the previous year. This increase was driven primarily by HOKA’s 18% revenue growth to $629 million and UGG’s 5% growth to a record $1.3 billion. Key positives include robust global demand, especially for HOKA and UGG, which achieved strong full price sales and increased market presence. The international market contributed significantly to growth, with a 15% revenue increase in international markets for both brands. The company’s gross margin was reported at 59.8%, showing a strong performance in maintaining pricing discipline amidst macroeconomic challenges.