Description

Hilton Grand Vacations Unlocks Higher Member Engagement As HGV Max Expands 24%!

Hilton Grand Vacations’ second quarter of 2026 results demonstrate both ongoing strengths and emerging challenges across its business segments. The company reported adjusted EBITDA of $293 million, representing a 5% increase year-over-year, supported by a 3% rise in total revenue to $1.3 billion and expanded margins of 23%. This financial performance was aided by disciplined cost management, efficiency initiatives, and strong free cash flow, which supported significant share repurchases totaling $150 million during the quarter. The company’s tour volume increased 6% to 239,000, reflecting sustained demand from both owners and new buyers, with new buyer transaction growth at a high single-digit rate. The HGV Max membership base also expanded by 24%, reaching approximately 40% of the overall member base, contributing to enhanced member engagement and lifetime value. The HGV Ultimate Access program continues to scale, hosting sizable events and contributing positively to contract sales and member satisfaction.