Description

Marriott Vacations’ $545 Million Sales Surge — Can The Momentum Last?

Marriott Vacations Worldwide reported second quarter 2026 results marked by notable growth in contract sales and profitability, supported by strategic commercial initiatives and operational discipline. Contract sales rose 22% year-over-year to $545 million, fueled largely by a 23% increase in volume per guest (VPG) to $4,477, driven by improvements in owner sales which grew 41% alongside a 33% lift in owner VPG. These gains led to adjusted EBITDA of $215 million, a 6% increase from the prior year and above the midpoint of guidance. Adjusted free cash flow was $87 million in the quarter and $201 million year-to-date, reflecting improved cash generation compared to previous periods. Key drivers of this performance included the execution of a disciplined five-step commercial strategy initiated earlier in the year.