McDonald’s Corporation: A 3.6% Dip In Comp Sales; These Factors Can Help The QSR Giant Fight Back The Economic Challenges! 

McDonald’s Corporation’s latest financial report, reflective of Q1 2025, highlights a period of considerable economic challenges impacting the quick service restaurant (QSR) industry. The company’s global comparable sales declined by 1%, illustrating the broader difficulties faced amid geopolitical tensions and economic uncertainties. Particularly in the U.S., overall QSR industry traffic from low- and middle-income consumer cohorts saw significant declines, indicative of the broader economic pressures facing these groups. The company has responded by emphasizing value and affordability, though it remains cautious about the overall health of consumers going forward.