Diageo plc: How They Are Capitalizing On Premiumization & Pricing Power To Maintain Their Market Position! 

Diageo’s Fiscal Year 2024 has been marked by a mixture of setbacks and strategic advancements. The global alcoholic beverages giant experienced a cumulative decline in organic net sales by 0.6%, primarily due to a significant downturn in the Latin America and Caribbean (LAC) regions. Excluding the LAC markets, Diageo saw an organic net sales growth of 1.8%, buoyed by steady performances in Africa, Asia Pacific, and Europe. This growth, however, was dampened by a decline in North America, attributed to cautious consumer spending, retailer inventory adjustments, and a tough comparison with the previous year’s inventory replenishment.