Vodafone Group ADR

Vodafone Group PLC delivered a decent result with revenues and earnings in line with market expectations. The management has highlighted the need to redesign their focus areas and organizational structure significantly with the objective of simplifying operations to eliminate complexity. The company plans to concentrate on its resources on a growth-oriented product portfolio and strategically chosen geographies. With a roadmap, the company has outlined three key priorities: customer-centricity, simplicity, and growth. By understanding and meeting customer expectations, streamlining operations, and investing in market competitiveness, Vodafone’s management aims to achieve a turnaround, particularly in Germany, and drive growth throughout Europe. Despite the challenges, they remain determined to deliver transformation and enhance their service revenue trajectory. The management has seen the importance of scaling up its Vodafone business, investing in new SME customer journeys, and improving sales management to drive digital service penetration, which, combined with growth in Germany and other markets, is expected to reaccelerate overall growth regionally and globally. We give Vodafone Group PLC ADR an ‘Outperform’ rating with a revised target price.