Planet Fitness:  Initiation of Coverage – Real Estate Constraints & 3 Major Challenges In Its Path! 

Planet Fitness has released its financial results for the second quarter, demonstrating solid growth figures, a
testament to its strategic expansion and robust franchise model. The company marked this quarter with a few
significant milestones and strategic shifts under the new CEO, Colleen Keating, who brings extensive experience
in franchise businesses and real estate. One of the notable achievements this quarter was the growth in same-store sales by 4.2% and an increase in revenue by 5.1%. Adjusted EBITDA also rose by 7.2%, reflecting strong operational efficiency and growth leverage. These figures underscore Planet Fitness’s strong position in the fitness industry, supported by the execution of its strategic initiatives, such as the expansion of its store footprint.