Harley-Davidson, Inc.: Expansion Into Electric Motorcycles & Global Market Penetration!

Harley-Davidson recently reported its financial results for the second quarter of 2024, showcasing several advancements and challenges in its performance. The company reported a 12% increase in consolidated revenue, driven by growth in both the Harley-Davidson Motor Company (HDMC) and the Harley-Davidson Financial Services (HDFS) sectors, marking a resilient performance amid prevailing economic headwinds. The earnings per share showed a significant improvement at $1.63, and the overall operating income grew by 9% to $241 million. The financial details indicate that the increment was primarily facilitated by a 21% increase in earnings at HDFS and a modest 2% at HDMC. However, the electric motorcycle segment under LiveWire continued to face struggles, although it reduced its operating loss by $4 million compared to the previous year.