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Will Levi Strauss’ 50–60 New Stores Deepen Its DTC Advantage?

Levi Strauss & Co. reported a solid second quarter fiscal 2026 performance with organic net revenues up 6%, driven by growth across markets, channels, categories, and consumer segments. The company highlighted strength in its international markets, particularly Asia with 12% growth, and a 6% increase in the U.S. Revenues from direct-to-consumer (DTC) operations led growth, rising 8% and delivering 17 consecutive quarters of comparable sales growth. Wholesale revenues increased 3%, supported by strong U.S. wholesale performance. Notably, the women’s business was a standout, growing 11% and reinforcing Levi Strauss & Co.’s dominant market share in both men’s and women’s segments. The company’s strategic shift toward a denim lifestyle and an expanded total addressable market contributed to roughly one-third of quarterly growth, with strong performances in denim bottoms (up 6%), tops (up 5%, or 7% excluding a year-ago distribution transition), and summer categories including lightweight denim and linen.