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Deere’s $7B Surge Explained: Farm Cycles, FOMO, and a Policy Spark!

Deere & Company surged 5.4% on January 8, 2026, closing at $500.80 and briefly touching $503.88 intraday, adding over $7 billion in market capitalization despite the absence of any major corporate announcements, analyst upgrades, or material operational disclosures. The rally came amid a broader market that was mostly flat, with the S&P 500 up just 0.01% and the Dow gaining 0.55%. The catalyst? A headline-grabbing move by U.S. Health and Human Services Secretary Robert F. Kennedy Jr., who unveiled a new food pyramid that emphasizes proteins and vegetables over grains. While not directly linked to Deere, investors appear to have drawn a chain of implications: more protein consumption leads to higher livestock demand, which requires more feed grain—specifically corn and soybeans—potentially driving up acreage and equipment sales. In a market often driven by narrative when news is thin, this speculative linkage—though tenuous—found traction.