Description

Reddit’s Revenue Jumps 61% —Reddit Max Is Supercharging Ad Monetization!

Reddit, Inc. reported its second quarter of 2026 results indicating continued strong momentum in revenue growth, profitability, and monetization capabilities, though user growth trends present a mixed picture with ongoing challenges in some traffic channels. The company delivered total revenues of $805 million, a 61% increase year-over-year, marking the eighth consecutive quarter with over 60% revenue growth. Advertising revenue reached $762 million, growing 64% year-over-year, driven by both higher pricing and increased impressions. This growth was broad-based, with strength across sales channels including both large customers and mid-market to SMB advertisers, and across verticals such as retail and travel. Active advertisers grew over 70% year-over-year. The monetization engine was supported by improvements in product offerings, such as Reddit Max, the ads automation platform which saw accelerated adoption and revenue growth, and new ad formats including dynamic product ads, app installs, video views, and interactive ad experiences.