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Alphabet Just Launched AI Shopping Agents—Retail Will Never Be the Same!

Google is doubling down on the future of shopping—and it involves bots doing the buying. Last week, the company launched “Gemini Enterprise for Customer Experience,” a suite of AI agent tools designed specifically for retailers. These AI agents can help shoppers discover products, offer customer support, and even place orders—all through natural language interactions. Think of them as ChatGPT, but trained to help you buy groceries, pizza, or paint. Retailers like Kroger, Lowe’s, and Papa Johns are already piloting these tools, signaling serious momentum behind what some are calling “agentic commerce.” The move also sharpens the competitive race with Microsoft (Copilot) and OpenAI (ChatGPT + Instant Checkout), who are embedding retail directly into AI assistants. But for retailers, the choice between building their own AI agents or plugging into third-party platforms like Gemini or ChatGPT isn’t just about tech. It’s a strategic trade-off: control vs. convenience, loyalty vs.