Altria Group: A Tale Of Growing Oral Tobacco Profits—Is on! the Secret Weapon for Future Growth?

Altria Group’s recent earnings reveals a mixed set of results that convey both the strengths and challenges faced by the company. In the second quarter of 2025, Altria continued to benefit from its strong core businesses, particularly within the oral tobacco product segment. On! nicotine pouches were a significant driver of this segment’s growth, reporting a 26.5% increase in volume and a retail share rise to 8.7%, reflecting a 0.7 percentage point gain year-over-year. This growth underscores the company’s success in expanding its product choices in regulated tobacco alternatives, which aligns with its strategic pivot towards smoke-free products.