Best Buy Co.: How Is The Management Adapting to Changing Consumer Behaviors? 

Best Buy Co., Inc., in its second quarter fiscal 2025 earnings, presented mixed financial results with several strategic implementations and developments. The company reported a better-than-expected performance for Q2, with a comparable sales decline of 2.3% as opposed to its guided 3% decline, and a non-GAAP operating income rate of 4.1%, exceeding the projected 3.5%. This spike was attributed to lower-than-expected SG&A expenses and a year-over-year expansion of 30 basis points in non-GAAP operating income rate, largely due to gross profit rate expansion from membership and services offerings.