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Brown-Forman’s 300,000-Case Blackberry Breakout Adds A New Growth Lever!

Brown-Forman Corporation completed fiscal 2026 with results that modestly exceeded its organic expectations despite a challenging global environment. The company faced persistent external headwinds including lower used barrel sales and the ongoing U.S.-Canada trade dispute, which negatively impacted organic net sales by over 2 percentage points and exerted a greater effect on organic operating income. Nonetheless, Brown-Forman achieved flat organic net sales for the year after adjusting for divestitures of Korbel and Sonoma-Cutrer brands and currency effects. Reported net sales declined 1%, reflecting the company’s exit from the wine and champagne businesses. Geographically, emerging international markets grew 12% organically, led by strong double-digit growth from New Mix in Mexico, which benefits from consumer demand for flavored, convenient, and value-oriented ready-to-drink (RTD) products. The Travel Retail channel saw a 5% increase, driven primarily by new product launches like Jack Daniel’s Tennessee Blackberry.