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Brunswick Corporation Is Betting on Falling Rates—So How Much Can Dealer Re-Stocking Move the Needle?

Brunswick Corporation recently reported its third-quarter financial results for 2025, showcasing a strong performance that exceeded both expectations and prior guidance across all reporting segments. The company achieved a 7% increase in total sales, reaching $1.4 billion compared to the previous year, driven by robust performances in its propulsion, parts and accessories, and boat businesses, despite a challenging macroeconomic environment. In terms of the propulsion business, Brunswick’s Mercury brand maintained its stronghold as the U.S. market leader, recording significant sales growth across all product categories: outboard, sterndrive, and controls. However, the overall operating margin was adversely affected by recent tariffs and a reinstatement of variable compensation, partially offset by improved absorption due to higher production levels. The parts and accessories segment also experienced an 8% sales increase year-over-year, with both products and distribution seeing solid growth due to favorable weather and market share gains.