Celsius Holdings:  Market Entry Into Australia & New Zealand & Other Pivotal Drivers

Celsius Holdings, Inc., a global company dealing in the production and distribution of energy drinks, recently released its Q1 2024 earnings. The company reported a year-over-year increase in revenue by 37% for Q1 2024, summing to $355.7 million, thereby establishing a new first-quarter revenue record. However, the company reported that its revenue would have been higher were it not for the inventory movements by its largest customer. According to the report, the company now holds an 11.5% market share. Celsius was responsible for approximately 47% of the energy drink category’s growth, year-over-year, in Q1. Their new flavor innovations, including Galaxy Vibe and the new CELSIUS Essentials line, introduced earlier in 2024, have done particularly well, with the CELSIUS Essentials’ national distribution kick-off reaching a 54.5% All Commodity Volume (ACV).