The Coca-Cola Company: What Is The Impact Of Changing North American Market Dynamics? 

Coca-Cola provided overall positive results despite the ongoing global challenges they faced. James Quincey, Chairman and CEO, specifically highlighted their “all-weather strategy,” which allowed them to attain 8% comparable earnings per share growth, despite notable headwinds from a 7% currency impact. He attributed the year’s success to the company’s strategy and improved capabilities, making Coca-Cola a more agile and efficient global organization. Over the course of 2023, the company saw strong market performance overall, despite challenges from heightened inflation, geopolitical tensions and conflict in specific regions. Regardless, Coca-Cola was able to deliver a solid 12% organic revenue growth, which incorporated the continuation of a positive volume trend throughout the year. While part of this growth was driven by the company’s investment in business to provide a diverse brand portfolio to attract and retain consumers, the company was able to navigate various market challenges successfully and capitalize on market opportunities.