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Meta Platforms Posts $60.8 Billion In Revenue — So Why Did Operating Profit Fall 8%?

Meta Platforms, Inc. reported its second quarter 2026 financial results with a revenue increase of 28% year-over-year, reaching $60.8 billion. Growth was primarily driven by the Family of Apps segment, which accounted for $60.4 billion of revenue, up 28%, led mainly by advertising revenues that rose 27% year-over-year. This increase was supported by a 14% rise in ad impressions and a 12% improvement in average price per ad, driven by enhanced ad relevance and better macroeconomic conditions relative to the prior year. The Reality Labs segment’s revenue grew 16% to $431 million, boosted by AI glasses sales, despite lower Quest headset sales. Other Family of Apps revenue surpassed $1 billion for the first time, showing a 73% rise due to WhatsApp’s paid messaging and subscription revenue. User engagement metrics remained robust, with 3.6 billion daily active users across Meta’s apps.