eBay: Reinventing Itself With AI, Ads, & Niche Market Power Plays—Is a New Era Here?

eBay Inc.’s second quarter of 2025 report reflects a mix of strategic progress and challenges in a fluctuating market environment. The company reported gross merchandise volume (GMV) growth of 4%, reaching $19.5 billion, and revenue growth of over 4% to $2.73 billion. Operating income grew by 8% to $775 million, with nonGAAP earnings per share seeing a significant year-over-year increase of 16% to $1.37. These figures exceeded both consensus expectations and eBay’s guidance, indicating solid operational execution.