Expedia Group: How Diversification Into B2B Could Become Its Secret Growth Engine!

Expedia Group’s Q2 2025 results show both strengths and challenges in their performance. On the positive side, the company has managed to surpass expectations for gross bookings, revenue, and adjusted EBITDA margins, indicating effective execution amid a soft U.S. travel market. Gross bookings grew by 5%, while revenue increased by 6%, suggesting solid underlying business momentum. The international performance contributed significantly, with mid-teens growth in non-U.S. markets and nearly 20% in Asia, suggesting that the company’s international expansion strategy is paying off.